Mall Allpere has more than 20 years of experience in leading, growing and scaling UX Design organisations in large corporations such as Electrolux, Telia and Swedbank.
She is passionate about creating better business and brand experiences through customer centricity, by empowering designers and fertilising the ground for great cross functional cooperation.
With a solid design UX background, as alumni and tutor from Umeå Institute of design, she currently focuses on design strategy and design system implementation at a groupwide CX center of excellence at Swedbank.
There are many techniques and methodologies used by UX designers as they create great experiences for users. From UX Value Proposition, Stakeholder Interviews, Cultural Probes all come to mind. But how do you know what will work best for you, your team and even your user? How do you know when it's time to ditch the methodology and move forward?
Moderated by Justyna Belkevic, this panel discusses all that and more for what promises to be a captivating debate!
How we turned the customer journey map into a focal point for cross functional collaboration for product innovation generation, product and technology planning and commercial launch.
In this session, Mall will talk through her experiences on how she has used customer journey and service blueprint mapping to shift cross functional teams around shared idea generation, product planning, backend renewal planning and overall product innovation.
She will touch on how she has used the customer journey map as a;
- Process for business design
- Starting point for the backlog planning, for service planning and commercial launch; and
- Tool to coordinate complex service design coordination and the project status across a large organisation
This interactive session will look at how to understand your customers needs by learning their patterns and behaviours. Once you've gotten insights to this, how do you put them into action.
Join the conversation, share your insights and probe the speakers on the elements of their talks that left you wanting more.