Lori Neff, CPACC , Senior Digital Accessibility Engineer, she/her/hers
Lori is an accessibility engineer at Optum, with 20+ years of experience in the healthcare industry. Her goal is to help people understand that accessibility is an opportunity, not an obstacle. She uses her background in user experience to enrich how she approaches accessibility, and how she collaborates with other roles. Lori's accessibility journey has included working in the hearing device industry, as well as health care. Her personal experience with disabilities is in the "invisible" category, and includes chronic pain and a related neurological impairment.
This interactive session will look at how to place the user at the heart of team and product decisions. Each panelist will share their view on how to better align your teams objectives by using UX strategies, through a shared language and common goals.
- User centricity as a culture and not just a role: Creating user-centric thinking throughout the organization
- How to put UX practices in place: From continuous user testing, user journeys and measuring user behavior
- Improving the consistency of interfaces in a complex application landscape
- Key ways to increase design maturity as an organization.
Don't exclude over 20% of your audience. Instead, learn how to make your designs inclusive. As designers, we have a mental model about how design is done. It's time to shift, expand that model and shift how you approach design and accessibility overall.
In this talk, Lori will touch on:
- 4 things you can do as a designer to make accessible and inclusive designs,
- Do's and dont's with examples of how to communicate accessible designs to the development team,
- Tips for making accessibility and inclusion an integrated part of your design mental model.