Hello! My name is Zilin. I am a product designer at PayPal building human-centered experiences to positively impact people's lives. My overall goals are to utilize the power of design to connect concepts, cultural moments, and people in a compelling way. I tend to look for inspiration from observation, conversation, and formal design research to stretch my perspective. I tend to look for inspiration from observation, conversation, and formal design research to stretch my perspective.
Nowadays, designers are facing some biggest challenges when communicating and working with others such as a client who has unrealistic expectations, or a product manager who brings ideas or product direction to the table. Designers always focus more on the user's perspective and the user experience design while the product manager focuses more on the business perspective, Sometimes, designers and product managers struggle to understand what the core problem needs to be solved and what the prioritized work needs to be worked on. When lots of great ideas come from the product team that requires the designer to consolidate the solution, how might the designer choose the right problem to solve? In this talk, I would love to introduce a product methodology, Product Metrics map, help teams measure and judge the success of a product, and help designers, and stakeholder to work as one team to prioritize the most critical work and find the core problem to be solved.