As Product Success Manager at BMW Motorrad, Jann Kirchhoff represents the voice of the user community in the development process for digital products. In addition to support for the BMW Motorrad Connected App, he is also responsible for Crowdtesting and managing feedback from the app stores.
Connected cars, autonomous driving, self-driving, and connected ride – to name just a few – are disruptive challenges that the automotive industry is facing nowadays. In this environment, a lot of new challenges are to be met by product owners, managers, UX designers, development units, and other people involved in the development of apps, Internet of Things devices, as well as physical products.
This presentation will help you understand how you can take advantage of the power of crowd testing to ensure higher quality releases while reducing your release times.