Crowdtesting is not only quality assurance or obtaining UX feedback – it also allows users to become a part of product development. In the case of BMW Motorrad, our testers are not only BMW customers, but fans. And although they are by no means digital natives, they test the BMW products that are close to their hearts with joy, diligence, and care.
Jan has been a member of the community team at Testbirds for two years and is responsible for building up a test crowd for BMW cars and motorcycles and knows how to turn 250 motorcyclists into professional testers.
Connected cars, autonomous driving, self-driving, and connected ride – to name just a few – are disruptive challenges that the automotive industry is facing nowadays. In this environment, a lot of new challenges are to be met by product owners, managers, UX designers, development units, and other people involved in the development of apps, Internet of Things devices, as well as physical products.
This presentation will help you understand how you can take advantage of the power of crowd testing to ensure higher quality releases while reducing your release times.