Jackie Scherer is a Principle Product Designer at Ripple where she is designing experiences for financial institutions to process global payments more reliably and quickly with Ripple's blockchain technology. She has been designing transformative products for over 12 years. Before Ripple, she was the lead designer for Salesforce's intelligent Data Management Platform, working with a lean engineering team to conceptualize and design the platform from the ground up. Prior to that, she was the first designer at an IoT startup called Sight Machine where she designed an advanced analytics product for manufacturing operations. She was also one of the first product designers at Eventbrite, an online ticketing platform. Her passions include disrupting stagnant industries and turning data into useful business insights. She feels humbled that she gets the opportunity to improve people's work lives with better enterprise product design.
There are some processes and services that require so much specialized knowledge and manual orchestration that designing products for them can feel overwhelming. When there are multiple users to design for and the paths to completion are variable and nonlinear, where should design teams start? This presentation will examine some practical ways designers can excel in complex domains. We'll also look at how designers and engineers can work together to simplify, automate and transform industries.
How can we be more courageous and confident in the way we build products? The answer lies in the way we ideate, design, test, and refine--before any code is written. You'll learn how to run successful ideation sessions with your working team, trying on novel ideas and taking logical leaps into the future. You'll also come away with practical methods for prototyping your best design ideas for quick user feedback. The result is building more innovative and useful products with less risk.