Ivan Barriga is a design leader with over a decade of experience creating intuitive and engaging products for a wide variety of clients, including Monster Energy, Paramount Pictures and Technicolor. His multi-discipline approach ( research-design-code ) strives to find the perfect blend between beauty, functionality and user data to create delightful and memorable experiences. Guided by the belief that no experience should sacrifice aesthetics or usability, he believes in creating signature moments that clearly represent a brand's soul. As a full-stack designer, he promotes deep collaboration between teams through an empathic approach that empowers bold visual experimentation supported by data and ambitious development.
Ivan is currently the Creative Director at FlavorCloud, a leading global logistics platform that makes international shipping easy, affordable and friction-free, allowing brands to expand their international footprint.
In this talk I will explain how branding could be an impactful tool for engagement when applied in balance with usability and functionality. I will showcase examples of projects where branding was used to increase user engagement and grab the audience's attention to create a memorable experience. Some of the examples that will be shown will include products built for Fortune 500 companies as well as assets used for personal branding.
The main focus will be on creating intuitive products that blend aesthetics, functionality and solid UX and UI patterns while successfully representing a brand to increase user engagement and memorability.