"How to truly embed your customers' feedback into your product's roadmap"
A lot of times, product roadmaps are built on what product managers believe should be changed. Most of the time, product future changes are built only on how customers behave on the company's website or app. These actions are direct. What if I tell you that what really matters is what people say when "the door is closed"? Indirect feedback is what can truly change your product or help you think of your next innovation. Indirect mentions and conversations on the open web and show your product or service's true colors, especially on non-traditional places such as Reddit, forums, etc. This type of feedback is what will lead you to build a successful product roadmap based on what your target audience really wants.