Erica Jorgensen is the author of Strategic Content Design: Tools and Research Techniques for Better UX, published by Rosenfeld Media. She's a content designer, content strategist, and team leader determined to bring greater respect to the content field. To that end, Erica speaks frequently at conferences including UXDX USA, UX Lisbon, Microsoft Design Week, the Web Directions Sydney, and Button: The Content Design Conference, and on podcasts like The Content Strategy Podcast, Mind the Product, and UI Breakfast. In addition to working in content roles for companies of all sizes, she has taught at the University of Washington and Seattle’s School of Visual Concepts. Erica earned her undergraduate degree from the University of Connecticut and graduate degree from the University of Missouri’s School of Journalism. In her free time, you can find her exploring Washington State’s wineries or hiking with her husband.