Emi is Head of User Experience at MetLife Japan with 15 years' experience across design, marketing & communications and tech industries. Data-driven design is an important part of her design process where she enjoys collecting and analyzing data from user research insights to analytics to Voice of Customers on a day-to-day Agile-UX collaboration. Emi is an avid researcher. Her current research theme is regarding Data Monetization and Ecosystem & Platform Model in UX Design. She is also passionate about public education and currently teaching UX Design at Temple University Japan.
Ecosystem and platform thinking, what does it mean to you, a UX designer, and your Scrum Team? Building an ecosystem or disrupting the existing market is never an easy task, but it starts with a very simple problem statement — get to the bottom of the user’s needs. By researching the Hierarchy of Needs in depth, many disruptive companies like Amazon are strategically embedding its findings into their product roadmap and ecosystem strategy. Designing an experience based on the Needs analysis with the vision of an ecosystem at its heart is how, as a designer, you can genuinely win the user experience. Do you and your Scrum team have a vision of an ecosystem in the current product roadmap?