Dean Schuster has been envisioning and creating human-centered digital products since the advent of the commercial web. He is founder and owner of the user experience strategy firm truematter, leading the team to help national and international organizations change the way they do business online. He travels all over the world to speak and teach, mentoring professionals and challenging teams to a higher standard for digital experiences.
Dean is also an avid ultra-marathoner and trail racer, often found in out-of-the-way places, including Antarctica.
Most people struggle accessing digital products. Basic tasks like sign-up, login, and password recovery confound, frustrate, and enrage users. Before we can tackle this massive problem, we must first understand it.
Access exists at the intersection of security and usability. We want approachable products, but we need to keep bad actors out. We love the abundance of digital tools, but passwords are out of control. Credential recovery is brutal. People constantly fail at simple access tasks. On top of it all, dev teams are not well equipped to solve these problems from a user perspective.
Someday we’ll look back and shudder at today’s primitive log-in and password practices. Until that day comes, we must do everything in their power to reduce pain for our users today. I’ll show you how to start.