As head of Research at YUX, the digital design agency I co-founded in Dakar and Abidjan, my activities consist of supervising my teams in their quantitative and qualitative research projects across West Africa, within a Human Centered Design and UX methodology. All our projects aim to create or improve products and services aimed at the African market.
The study of African consumers’ habits is a core part of my job, and I use this knowledge to accompany both local startups and international projects. Some of my recent clients: UNESCO, UNCDF, AFD, IMF, Orange (France, Côte d'Ivoire, Senegal), Airtel, GSMA and many local startups!
Product teams across the continent often look outwards for influence and inspiration. As tech markets like Ghana, Kenya, Nigeria and South Africa become more established as places of talent - whether it be design agencies to outsourced developer hubs - this session will discuss an exciting time in the tech industry as we take a look at key strengths and weaknesses across the continent for building great product teams.
Our panelists will explore the current state of the nation; from startups to enterprises, where it’s headed and who are the key players and how we can collectively shape a global offering that is unique to the continent