Benjamin is a seasoned UX researcher with 10 years of experience across industries including Medical Devices, Enterprise Software, and Consumer software. He has consulted for dozens of companies, through firms and freelance, and now works as a Sr. UX Researcher at Workiva. In his current role, he leads research for Workiva’s Governance, Risk, and Compliance solutions; distilling insights to help create seamless experiences that simplify complex work.
Benjamin is passionate about designing and employing different research methods to meet participants where they are, and solicit feedback that is authentic, meaningful, and actionable. Benjamin is based in Colorado, and in his free time enjoys travel, hosting community events and adventuring on snow, rock, and rivers!
30 January 2024
It’s hard to confidently define product vision in a new and emerging domain. It’s even harder when you are building complex enterprise software to be used across multiple departments and dozens of personas. Benjamin Basseches, Sr. UX Researcher at Workiva, will share the story of how he and his Product Manager overcame these challenges by teaming up for 2 weeks of immersive discovery research across Europe!
Benjamin will share some secrets to their success, including:
- Designing a custom, gamified method to elicit tactical feedback in various contexts…from intercept research at marketing events to 3-hour co-design workshops.
- Building mutually beneficial relationships with Marketing and Sales colleagues in an emerging market.
- Leaning into the distinct benefits of in-person research