Antti Kujala is the Director for UX & Design at Amer Sports Digital.
He is among the most experienced design leaders in Finland, having driven product design, user experience and digital transformation for global consumer brands such as Nokia, Suunto and Atomic.
Antti first joined Nokia as a research concept engineer, and later took on the design leadership of Nokia’s emerging market products, as a leadership team member of a multi-billion euro business unit. He then helped rebuild Nokia’s accessory range before moving on to lead design at Suunto, a Finnish sports watch and world #1 diving computer brand.
Over the years at Suunto and Amer Sports, him and his team have redefined the whole digital sports experience strategy.
How can a seemingly isolated UX decision lead into changing nearly everything in the way a company develops its products?
Suunto is a global sports wearables brand that has been praised for its robust, beautifully designed watches and instruments since 1936. The R&D operational focus was always on running effective projects with a clear start and end. However, everything changed with the sudden realization that the users behaved very differently than was anticipated: they went mobile. Through developing a new native app, the company ended up touching almost all areas of operations and learned a lot.
Here’s the story.