Anne Pascual is a Senior Vice President of Product Design at Zalando. In her role, Anne is responsible for translating the Zalando Group Strategy into an inspiring, uniting and leading digital experience.
Before joining Zalando, Anne worked at IDEO as an Executive Design Director helping organisations to become more design driven and customer centric.
Personalization is re-emerging today with newfound relevance, sophistication and ubiquity.
Moderated by Pavitra Tandon, this panel will help product teams assess where and how to build personalisation into digital products and touchpoints, and how to evolve its use across the user, team and company.
Zalando's vision is to be the starting point for fashion. We seek to have a loyal following, having deep relationships with our customers. In order to have such a connection with customers and to play a bigger role in their lives, we realize that fashion is a quite emotional topic: what we wear affects the way we feel. The presentation explores how the Zalando brand has been evolving becoming more "distinct and remarkable" over the last 12-18 months.
Note the video ad for Zalando at the end is under copyright and cannot be published, it is available here; https://www.youtube.com/watch?v=DmrtJdOQ5pM&ab_channel=UXDX