I am a Bahamian-born User Interface and User Experience designer that has been creating things and making art professionally since 2001.
In 2012 I switched focus from graphic design to UI / UX to explore the newest frontier of design + technology.
I am currently the Head of Design @RealifeTech helping some of the world’s largest brands, venues and sports teams connect with their fans through customised, responsive experiences. You can find out more about my design leadership capabilities here and my design process here.
I am inspired by technology, travel, ancient history, mysticism, psychedelic art, delightful everyday occurrences and popular culture.
Besides the usual creative / designer type stuff I love the beaches back home, extremely specialised tools, needlessly fancy pencils, all the music, and sneakers.
Software I have designed is being used by over 2,000,000 people across the globe. My artwork work has also been exhibited in galleries in The Bahamas and United Kingdom.
I live and work in London.
Personalization is re-emerging today with newfound relevance, sophistication and ubiquity.
Moderated by Pavitra Tandon, this panel will help product teams assess where and how to build personalisation into digital products and touchpoints, and how to evolve its use across the user, team and company.
To Andrew, data is the most valuable aspect of UX research, but what happens when there is too much data? In this session, Andrew will talk through creating a new process for consolidating, prioritising and validating data on a case study of creating a digital solution for one of the worlds largest event venues.
He will touch on the importance of:
- the discovery process is in your research
- learning how to truly analyse data
- prioritising when there’s too many stakeholders, too much data and no focus
- how this practice has allowed the team at Realife Tech develop their personalisation machine - a capability now necessary for all their clients
How Realife Tech managed the problem of conflicting stakeholder requirements
When building an app for a football club there were competing requirements from stakeholders across marketing, transport, content, tech, and more. By listening to all viewpoints, but returning the focus to the customer Reallife Tech delivered an app that exceeded expectations.