Alex leads a talented team at Electrolux Group that design user experiences for connected appliances. She is part of a cross-functional leadership team that is spearheading digital transformation through a shift from projects to product teams. With more than 20 years experience within the digital industry, including roles at Lloyds Bank, Orange and Spotify.
Her happy place is delivering data informed solutions. These have included a diverse range of digital products from SMS donations, music for the meta verse, and voice controlled robot vacuum cleaners. Her current inspiration is found in domestic spaces where physical design meets digital user experience. Born in the UK she is now residing in Stockholm where she relishes the opportunity to wear black at all times.
11 October 2023
In this talk you'll get a glimpse of the digital transformation journey Electrolux Group have embarked on. Discover the triumphs, setbacks and key milestones they have experienced along the way and learn about:
- Working systematically: Explore the strategies employed to build mobile apps for multiple brands quickly, consistently and at scale, without fragmenting the user experience.
- Building a dream team: Learn how Alexis structured a multi-disciplinary team of digital product designers, UX researchers and UX writers.
- Transformational impact: Understand the effects of scaling up the company's digital transformation journey on design processes and practices in a hardware manufacturing environment.
- Unlock the secrets to building a thriving digital products department, and transform your own company's traditional practices into digital innovation