Alex leads a talented team at Electrolux Group that design user experiences for connected appliances. She is part of a cross-functional leadership team that is spearheading digital transformation through a shift from projects to product teams. With more than 20 years experience within the digital industry, including roles at Lloyds Bank, Orange and Spotify.
Her happy place is delivering data informed solutions. These have included a diverse range of digital products from SMS donations, music for the meta verse, and voice controlled robot vacuum cleaners. Her current inspiration is found in domestic spaces where physical design meets digital user experience. Born in the UK she is now residing in Stockholm where she relishes the opportunity to wear black at all times.