Adam has 20+ years of experience in high growth technology organizations in product and marketing leadership positions. Understanding customer and market needs has been his passion since early in his career, as he helped design and package one of the first online community and customer experience platforms (Jive Software), and drive one of the largest IPOs at the time for a company in that space.
In this session, you’ll learn how leading organizations are rethinking their strategies for driving customer-centricity and empathy throughout their organization. Everything has changed in the past 2 years, and leading organizations are recognizing that in times like these, it’s more important than ever for design, product and marketing teams to understand people's experiences to drive more informed business decisions. This session will provide actionable insights that can help you scale customer empathy across your teams, including:
1. Tactics for minimizing the work and administration for engaging respondents
2. Tools and systems that maximize gaining in-depth insights
3. Real-world examples of the results from implementing these tactics, tools and systems